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NEXT foodservice Expo, Western Canada's biggest foodservice event returns to Calgary, September 13-14 2026, BMO Centre. Powered by Square. Live demos, bartending and culinary competitions. NEXTFoodExpo.com
Canada's Foodservice & Hospitality Street Team

Your brand,
on the street,
in their hands.

There's nothing like this in the industry. The Ashton Media Street Team activates your brand in foodservice markets across Canada, sampling your product directly to operators, chefs and managers, capturing social content and celebrating the industry, all under your colours.

We'll work with you on picking the right city and day, then bring our team in to capture a full day of brand growing, operator by operator, stop by stop.

Ashton Media
Street team at NEXT Food Expo with churro vendorStreet team sampling at Al's Chimney Cakes
Kevin at Gravity Coffee Roasters checkout
What the Street Team Does

A dedicated crew, deployed for your brand.

We build the team around you: route, wardrobe, talking points, content brief and reporting cadence. You get a street-level marketing arm without hiring one.

Sampling

Get product into real hands

Hand-to-hand sampling at restaurants, cafés, food halls and high-traffic streets. We choose the rooms and routes that match your customer.

Strategic Routing

A planned day, built around your brand

We plan out a day, or a full multi-day route, hitting the locations that connect with your brand. Every stop is mapped to the operators, neighbourhoods and dayparts that match your customer, so the team is in the right room at the right time.

Content Capture

Amplify your brand across social

We capture Reels, vertical clips, photos and operator testimonials on the spot, then connect everything back to your social channels, ours and the operators we visit, creating clips and pics that amplify your brand and its connection into the industry.

Operator Relationships

Real conversations with the trade

Our team is the trade. We walk into kitchens, bars and ops offices already known, opening doors to chefs, owners and distributors.

Branded Kit

Wear your brand, live

Team is outfitted in your colours with branded cups, boxes, swag and signage, every interaction reinforces the activation.

Reporting

Measurable, share-ready recaps

Daily field reports, photo + video drops, reach estimates and a final recap deck you can put in front of your leadership team.

Where We Activate

Anywhere in Canada that makes a success for you.

We map every activation to your customer, plotting the operators, neighbourhoods and dayparts that matter most. Calgary is our home base, and we'll deploy a crew wherever your brand needs to win, Toronto, Vancouver, Edmonton, Montreal and beyond.

  • Calgary
  • Toronto
  • Vancouver
  • Edmonton
  • Montreal
  • Your city next
Hand-drawn city map showing a sample Ashton Media Street Team route
How It Works

Four steps from brief to brand lift.

  1. 01

    Brief

    We start with your goal, launch, awareness, distribution, content.

  2. 02

    Route

    We design the city, venues and operator targets that match your customer.

  3. 03

    Activate

    Our crew rolls out, branded, briefed and ready to celebrate your product.

  4. 04

    Recap

    Daily content drops + a final recap deck with photos, video and reach.

On the Street

Recent activations.

Ashton Media street team with chef on-site
Street team activation outside the BMO Centre
Filming brand content at the BMO Centre plaza
Street team activation at Al's Chimney Cakes
Ashton Media at Gravity Coffee Roasters
Street team sampling at local vendor
Restaurant tasting captured for social
Rooftop content capture in the city
Street team at Chicken on the Way landmark
NEXT Food Expo branded plate on Mini Cooper
Little Chief bison dish captured for social
Street team handing NEXT Food Expo tickets to Burger Nation operator
Fanned NEXT Food Expo tickets at a Calgary cafe
Street team with Namo Cafe Bistro operator
Rooftop content capture with 'We have missed you so much' sign
Street team with Egg & Spoon chef
Street team with Namo Cafe chef
NEXT Crew tee outside Namo Cafe Bistro
NEXT Food Expo Save the Date flyer outside BMO Centre
Industry dinner celebrating hospitality
Kevin enjoying a tasting at a local restaurant

Ready to put your brand on the street?

Tell us your launch, market and timing, we'll build a Street Team activation tailored to your brand.

Start the Conversation →
Media Health CheckComing September