Real chefs. Real products. B2B, live every Friday.
Influencer Foodie Fridays is Canada's new B2B cooking and product showcase from Ashton Media. Built for the trade, operators, chefs, distributors and suppliers, not consumers. Starting in 2027, every Friday, real chefs across Canada go live on our upcoming YouTube channel to taste, test, plate and review the products shaping foodservice from coast to coast.
A weekly foodservice broadcast.
Influencer Foodie Fridays is built on a simple idea: put real chefs in front of real products and let the conversation happen live. Nothing scripted, nothing overproduced, just real feedback and honest opinions on the products, rated good, great or wow.
Each show pairs a featured brand with a working chef or industry voice. Products are sampled, plated and reviewed on camera, then broken down for how they actually perform on a menu: food cost, prep time, plate presentation and the bottom line impact for the operator.
- 2027
- National launch
- Friday
- Weekly broadcast
- Live
- On YouTube
- Coast to Coast
- Real chefs across Canada
Built for the operator.
Built for food companies, distributors, operators and the chefs of today. We believe every chef is on social media, scrolling for that next gem of an idea and the amazing products that bring it to life.
Chefs and influencers test products live on air, walking through texture, flavour, plating and the practical realities of running them in a working kitchen.
Featured products span every category that matters to operators. Food, beverage, meats, produce, dairy, pantry, equipment. If it moves through a kitchen, it earns a spotlight.
Every episode delivers usable ideas. Specific cuts, specific formats, specific applications, built for operators looking to engineer their next menu.
Streamed live on the Ashton Media YouTube channel, repurposed into Plated, NEED Magazine and our social network so a single broadcast lives on across the entire ecosystem.
The format that works, made national.
The biggest distributor led live shows on the continent proved the model: chefs on camera, product in hand, audience tuning in every week. Ashton Media is taking that energy and opening it up, brand neutral, chef led, and built for the whole Canadian foodservice market.
A working chef, a featured product, an unscripted conversation. Tasting, plating and honest reaction in real time, the format viewers already trust from the biggest distributor-led shows on the continent.
Pizzas pulled from the oven on camera. Soups ladled mid-broadcast. Burgers seared, sliced and reviewed. The product is the star and the chef is the proof.
Every minute is geared to the buyer behind the line, the GM, the chef, the multi-unit operator deciding what goes on the next menu.
Got a product? Put it on the show.
Anyone out there with products, services or deal driven offers, food, beverage, meats, produce, dairy, pantry, equipment, you name it. Let our chefs put it in front of the country. Influencer Foodie Fridays is open to suppliers and brands of every size who want their product reviewed, plated and championed by real chefs across Canada.
- · Feature your product on a dedicated live episode
- · Pair with a working chef in your category
- · Walk away with a broadcast, a content library and national reach
The Ashton Media YouTube channel.
Influencer Foodie Fridays anchors the launch of our YouTube channel, our home for long form cooking content, product showcases and chef led conversation. It lives alongside the podcast, our newsletters and NEED Magazine inside the Ashton Media ecosystem, broadcast live on TikTok, Instagram and Facebook as well as YouTube.
For brands, this is an end to end opportunity: a live broadcast, repurposed articles, social cut downs and inclusion across Plated and NEED Magazine.